A website for a salon, gym or wellness studio

A salon, a spa, a gym, a yoga studio and a personal trainer sell different things and are chosen in a similar way. People look at photographs, check the services and the price, and decide whether they can imagine going. They also want to know they will be able to book without a long conversation. This guide covers salons, spas, gyms, fitness trainers, yoga studios and beauty brands.

I have not built a site for a business like this for a client and do not claim to have. This is general advice.

What customers look for

1. What it looks like. Real photographs of the space, the equipment and the work, not stock images.
2. What you offer, listed clearly, with durations.
3. What it costs, or the price range. A salon price list is one of the most-visited pages on such sites.
4. When you are open, and for gyms and studios, the class timetable.
5. Who the people are: stylists, trainers, instructors, with names and short, true descriptions.
6. How to book or join, and what a first visit involves.
7. Where you are, and how to reach you.

Pages that earn their place

• Home: what you are, a strong photograph, the main services, and a booking or call route.
• Services and prices.
• Team.
• Gallery, limited and good.
• Classes and timetable for studios and gyms, kept current.
• Memberships or packages, explained plainly, with terms.
• Contact and location.
• For a beauty brand that sells products: product pages with ingredients and usage, and where to buy.

Booking and joining

• Call or WhatsApp: the right place to start. A pre-filled message such as “I would like to book a …” saves typing. See WhatsApp on a website.
• A third-party booking tool shows free slots and sends reminders; it adds a monthly fee and your customers’ details sit with another company.
• Memberships with online payment and member logins are a larger system that needs a backend. They are not part of my packages unless agreed in writing. See appointment booking and online payments.

Photographs and claims

Photographs sell this kind of business, and they are also what makes a page slow. Use a limited set, properly sized; see images that load fast. Take care with claims:

• Do not promise specific results, such as weight loss in a number of weeks.
• Do not publish before-and-after photographs of a person without clear written consent.
• Do not copy another business’s images or descriptions.
• If you have qualifications, certifications or awards, say exactly what they are and only if true.

Making the first message easy

Many enquiries here are small: “Are you open on Sunday?”, “Do you do this service?” A visible phone number and a WhatsApp link, on every page and reachable with one tap on a phone, answer most of them. Reply quickly, since people compare several places at once. If the premises are visited by customers, a Google Business Profile may help; check who can list a business.

Size and cost

A single salon or studio is usually described in a small number of pages. Essential is ₹19,999 for 20 to 30 pages, frontend only, and is generally enough. The pricing page lists what each package includes. To talk about your business, message or call Harman with what you offer and how customers book now.

Read next

• What pages a business website needsA page earns its place by answering a question a visitor really has. Here is the core set, the pages that depend on your business, and a test for pages you can leave out.
• Appointment booking on a business websiteOnline booking can be a button, an embedded tool or a custom system. They differ hugely in cost and upkeep. Here is how to pick the lightest one that does the job.
• WhatsApp on a website: button, form or chatA WhatsApp link takes minutes; a chat widget is a project. Here are the options, what each tracks, the privacy points and the mistakes that cost enquiries.
• Images that load fast on a business sitePhotographs are usually the heaviest thing on a business page. Sizing them for the screen, reserving their space and describing them well makes a site faster and easier to use.
• How to get more enquiries from your websiteMore enquiries rarely come from one trick. They come from a clear first screen, easy contact, honest proof, fast pages and knowing which pages work. Here is the checklist.
• Google Business Profile: who can list a businessWhether your business can appear on Google Maps depends on Google's eligibility rules, not on your website. Here is how to check, with Google's own pages.

Where this leads

• Packages and pricesThree one-time packages from ₹19,999 to ₹34,999 plus applicable taxes: what each includes, and which costs stay separate.
• Talk to HarmanCall or message on WhatsApp, or build a short brief that opens a WhatsApp message.