Running a site
How to get more enquiries from your website
More enquiries rarely come from one trick. They come from a clear first screen, easy contact, honest proof, fast pages and knowing which pages work. Here is the checklist.
“How to get more leads from my website” is a good question with a bad reputation, because most answers are tricks. This note is the opposite: a plain checklist, in the order a visitor experiences your site. It cannot promise a number of enquiries, because that depends on your market, your price and who is looking. It can help you remove the reasons a ready buyer leaves.
First, find which problem you have. If very few people arrive, the problem is being found: see why your website is not showing on Google. If people arrive and do not contact you, the problem is the site: see website visits but no enquiries. The checklist below is for the second case, and it also helps the first.
1. The first screen
A visitor decides within seconds. Without scrolling, they should be able to answer: What do you do? Who is it for? What should I do next? If the top of your home page is a slogan, a stock photograph and a menu, it answers none of them.
2. Contact within one tap
On a phone, the way to reach you should be visible without searching: a call button, a WhatsApp button, and a short form. The same on every page, not only on the contact page. A ready buyer who cannot find a number quickly will try the next result.
3. Proof that is real
People trust what they can check: real photographs, real products, documents, addresses, and examples of past work. Do not invent testimonials, ratings or numbers. If you have client work, say what it was. If you have few results to show, say what you do and how you work; that is still better than decoration.
4. Pages that answer the question they were found for
Each page should do one job and do it completely. A page about a service says what it is, who it suits, what it includes, what it costs or how to find out, and how to ask. Google’s guidance on helpful content says the same thing from the search side: write for the person, not for the engine. See what pages a business website needs.
5. Speed on an ordinary phone
Test your site on a mid-range phone, on mobile data, and not only on your own fast one. Large images and heavy scripts are the usual causes of a slow page. Mobile speed and Core Web Vitals explains what to measure.
6. A form that is short and works
Ask for the minimum: name, what they need, and a way to reply. Test it yourself every month. A form that silently fails is worse than no form; see why your contact form is not working.
7. Counting what happens
Without measurement you cannot tell which page worked. Measuring enquiries with GA4 and Search Console explains the setup, and counting WhatsApp and phone enquiries explains the limits: a click on a call button shows someone tried to reach you, not that a sale followed. Essential does not include GA4, Search Console or tracking setup; Growth and Complete do, with your account access.
8. Be reachable and reply
The best site does nothing if a message waits two days. Decide who answers, how fast, and what you say. A short, polite reply with the next step converts more than a long one sent late.
What not to do
- Do not buy links, mass-produced pages or “guaranteed” rankings. They can harm the site.
- Do not add pop-ups that cover the page on a phone.
- Do not change everything at once; you will not know what helped.
Where to start
Pick one item above, fix it, and look at your enquiries for a month. If you would like help working out which problem you have, message or call Harman with the address of your site, and I will tell you what I see. For how SEO and tracking fit into a build, see website design with SEO.