Visits but no enquiries: what to check first

“My website gets visitors but nobody contacts us” is a different problem from “my website does not show on Google”, and the fixes are different. This note walks through the usual causes in the order that is cheapest to check. It describes patterns from practice, not measured rules, so test each one on your own site.

0. First, is the problem real?

Enquiries that arrive by phone and WhatsApp leave no trace on the website, so a quiet dashboard does not prove a quiet phone. Start the enquiry log described in counting enquiries from WhatsApp and phone calls and ask every caller how they found you. Also check the numbers: a site with a few dozen visits a month cannot say much either way. A handful of visits and no enquiries is not evidence of a broken page.

1. Are the visitors the right people?

If Search Console is connected, open the performance report and read the queries that brought people to the page. Ask of each: would someone typing this want to hire me? A page can attract plenty of visits from people looking for a free template, a job or a school project. Those visits will never become enquiries and no redesign will change that. The cure is a page that matches the intent of buyers; see search intent.

2. Does the first screen say what you do, for whom, and where?

Open your home page on a phone and show it to someone who does not know your business for five seconds. Ask them three questions: what does this business do, who is it for, and what should I do next? If they cannot answer, the page is asking visitors to work out something you could have told them. Put the offer in plain words at the top, in the language your buyers use.

3. Is the next step obvious and easy to tap?

Is the phone number or WhatsApp button visible without scrolling, on every page, on a phone?
Is it a real link that starts a call or opens a chat with one tap?
Is each button large enough for a thumb? WCAG 2.2 sets a minimum of 24 by 24 CSS pixels for pointer targets at level AA, and larger is kinder.
Does a banner, chat widget or cookie notice cover the button?

Test it yourself on a real phone, with one hand, outdoors if you can.

4. If there is a form, is it asking too much?

Every field is a reason to stop. Ask only for what you need to reply: a name, a way to contact, and what they want. Give each field a visible label, use the right input type so the phone shows the right keyboard, and say what happens after they press send. The accessibility section of web.dev’s forms course covers labels and error messages. If your form only opens WhatsApp, say so on the button.

5. Does the page answer the questions a buyer has before they call?

A visitor deciding whether to contact you usually wants to know: what exactly do you offer, roughly what does it cost or how is it priced, what happens next, and can I trust you? Pages that answer none of these send the visitor back to search results. Google’s own guidance on helpful content asks whether a page gives a substantial, complete answer and whether a reader would feel they learned enough to reach their goal.

6. Is there real proof?

Trust comes from things a stranger can check: the names of real projects, a working link to a site you built, a phone number and a place that match everywhere, plain descriptions of what was done. Do not invent testimonials, counts or ratings. If you do not have proof yet, say less and show what you do have.

7. Is the page slow or broken on a phone?

A page that takes many seconds, or jumps as it loads, loses people before they read anything. See mobile speed and Core Web Vitals for the ten-minute check.

What to change first

Fix in this order: obvious tap targets and a visible contact route, a clear first screen, then the answers and proof. Change one thing at a time and write down the date, so that a later change in the enquiry log can be linked to it. Do not expect an overnight change; weeks of data are needed to see a pattern.

If the page needs more than small edits, a redesign without losing search visibility keeps what is working and replaces what is not. If you would like a second pair of eyes first, message or call Harman with the address of your site.