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Choosing

A website for a photographer or event business

Creative and event businesses are chosen on their work, so the portfolio is the product. Here is how to show it fast on a phone, price it clearly and handle enquiries about dates.

Published 11 October 2026 · 3 min read

A photographer, a wedding planner or an event company sells something people cannot judge in advance, so they judge the past: the portfolio, the stories and the people. The website is therefore not a brochure about the business. It is the display case. The challenge is that a display case full of large photographs is also a slow page on a mobile phone, which is where many couples and organisers look first. This guide covers photographers, wedding planners and event companies.

I have not built a site for a business like this for a client and do not claim to have. This is general advice.

What a prospective client looks for

  1. The work, quickly: strong examples, grouped by type (weddings, portraits, corporate, product).
  2. Your style, and whether it matches what they imagine.
  3. What you offer and what it costs, as packages or a starting price. Saying nothing about price produces many enquiries that go nowhere.
  4. Whether you are free on their date.
  5. Who they will meet, with a photograph and a short, true description.
  6. What others say, real quotes from named clients, with permission.
  7. How to ask: a short form, WhatsApp, a phone number.

Pages that earn their place

  • Home: one outstanding image or a short set, what you do, how to ask.
  • Portfolio, by category. Better several focused galleries than one endless one.
  • A case page per event or shoot, with a few images and the story, for your best work.
  • Packages or services, with what is included.
  • About, with you or the team.
  • Testimonials, only real ones.
  • For event companies: the kinds of events, venues you work with, how planning works.
  • Contact, with the date and the kind of event as optional fields.

The speed problem

A page of large photographs can be many megabytes. On mobile data it can take half a minute, and many visitors leave. The fix is not fewer photographs; it is better delivery:

  • Resize each image to the size it is shown.
  • Compress it, using modern formats where they help.
  • Load images further down the page only when they come near the screen.
  • Show a limited number per gallery, with a way to see more.

Images that load fast and mobile speed and Core Web Vitals explain each step. A gallery that loads quickly will outperform a more beautiful one that does not.

Rights and permissions

  • Your images: keep the originals and the licence terms of anything you license.
  • Clients and guests: get permission before publishing photographs of identifiable people, especially children, and do not publish a client’s private event without consent.
  • Music, venues and brands shown in your work may have their own rules.
  • Do not copy another photographer’s or planner’s images, text or testimonials.

Dates and enquiries

Availability changes daily, so a live calendar is a backend feature. For most businesses, a form that asks for the date and event type and opens WhatsApp, and a prompt reply, work better; see WhatsApp on a website and appointment booking. Say how quickly you reply. Customers booking a wedding will message several people.

Size and cost

A photographer or small planner can be described in a handful of pages plus galleries. Essential is ₹19,999 for 20 to 30 pages, frontend only, and usually enough. A larger event company with many event types and venues may use more. The pricing page lists what each includes. Message or call Harman with your type of work and roughly how many galleries you want to show.

  • What pages a business website needsA page earns its place by answering a question a visitor really has. Here is the core set, the pages that depend on your business, and a test for pages you can leave out.
  • Images that load fast on a business sitePhotographs are usually the heaviest thing on a business page. Sizing them for the screen, reserving their space and describing them well makes a site faster and easier to use.
  • Mobile speed and Core Web Vitals, explainedSpeed is not one number. Here are the three measures Google publishes, what usually makes a business site slow on a phone, and what a good score does and does not buy you.
  • How to get more enquiries from your websiteMore enquiries rarely come from one trick. They come from a clear first screen, easy contact, honest proof, fast pages and knowing which pages work. Here is the checklist.
  • WhatsApp on a website: button, form or chatA WhatsApp link takes minutes; a chat widget is a project. Here are the options, what each tracks, the privacy points and the mistakes that cost enquiries.
  • Appointment booking on a business websiteOnline booking can be a button, an embedded tool or a custom system. They differ hugely in cost and upkeep. Here is how to pick the lightest one that does the job.

Where this leads

  • Packages and pricesThree one-time packages from ₹19,999 to ₹34,999 plus applicable taxes: what each includes, and which costs stay separate.
  • Talk to HarmanCall or message on WhatsApp, or build a short brief that opens a WhatsApp message.
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