Choosing
A website for a service business or trade
A customer with a problem wants a phone number, proof you are real and a clear idea of what you do and where. Here is a website for a trade that works for that moment.
A tap-water leak, a failed air-conditioner, a pest problem, a car that will not start, a house to move. People who search for these have a problem now and want it solved by someone they can trust. A trade or service website has one job at that moment: make it easy to call. Everything else is secondary. This guide covers plumbers, electricians, HVAC, cleaning, pest control, landscaping, moving, car repair, dealerships and solar companies.
I have not built a site for a trade business for a client and do not claim to have. This is general advice.
What a customer in a hurry looks for
- Do you do this job? The service named plainly, on the first screen.
- Do you work where I am? The areas you serve, written as a clear list in words.
- Can I reach you now? A large call button and a WhatsApp link, visible without scrolling on a phone.
- Can I trust you? A real name, real photographs of real work, experience, licences or registrations where relevant, and honest reviews.
- What will it cost? A range, a starting price or how a quote works.
- How fast? What to expect, stated honestly.
Design for the phone, and for stress
Most visits come from phones. Build for that:
- A call button in the header that stays visible.
- Short pages with one clear message each.
- A short form, or just a WhatsApp link, because someone with a leak will not fill in ten fields. A WhatsApp route lets them send a photograph of the problem, which helps you quote. See WhatsApp on a website.
- Fast pages, because mobile data is often poor.
Pages that earn their place
- Home: what you do, where, call, WhatsApp, a few real photographs.
- One page per main service, explaining what it covers, when to call and how a job runs.
- Areas served, described plainly. A list of the places you actually serve is useful; many near-identical pages for every locality are not, and Google’s spam policies warn against that pattern.
- About, with the people, experience and any certifications.
- Work gallery of real jobs.
- Contact.
Proof that works and proof that does not
- Real photographs of your own jobs, with a short caption.
- Reviews that customers actually left, quoted accurately, with their permission.
- Licences, registrations and insurance, where they apply, stated truthfully.
- Do not use stock pictures of workers, invent ratings or copy another firm’s testimonials.
For solar and similar businesses, if you mention government schemes or subsidies, link to the official source and keep the details current, since eligibility and amounts change.
Being found by people nearby
If customers visit you or you travel to them, a map listing may matter more than the website. Eligibility has rules; read who can list a business. For how local and wider searches differ, see local or nationwide. Count your calls and messages from the start; counting enquiries from WhatsApp and phone calls explains how.
Size and cost
Most trades are served well by a small site. Essential is ₹19,999 for 20 to 30 pages, frontend only, and usually ample. The pricing page lists what each package includes. If you would like to talk about yours, message or call Harman with what you do and where.