A website for a clinic, doctor or health business

People search for a doctor or a clinic when they are worried. They want to know quickly who you are, whether you treat their problem, where you are, when you are open and how to reach you. A health website has to be clear and calm, and it has to be accurate, because what you publish can affect someone’s decision about their health. This guide covers clinics, dental practices, hospitals, physiotherapy and diagnostic labs.

I have not built a medical website for a client and do not claim to have. This is general guidance. Anything medical on your site must be written or approved by the practitioner.

What a patient looks for

1. Who the doctors are: names, qualifications, specialities and registration details as required, with a real photograph.
2. What you treat or test, in plain language.
3. Where and when: address, map, timings, days closed, whether appointments are needed.
4. How to book or ask: a phone number, a WhatsApp link, and what to expect when you contact.
5. What it costs, or how to find out, where you can say.
6. Emergency information: what the clinic does and does not handle, and who to call for emergencies.
7. Reassurance of being real: a proper address, a phone that gets answered, clear facilities.

Pages that earn their place

• Home: what you are, where, timings, call and WhatsApp.
• Doctors or team: a page each if more than a few.
• Services or treatments: one page per major service, with a plain explanation, who it is for and what to expect. Each must be accurate and checked by the doctor.
• Facilities and equipment, if they matter.
• Appointments and timings, and how to prepare for a visit.
• Contact and location.
• Privacy statement, because patient details are sensitive.

Be careful with claims

Health claims are treated more strictly than most. Rules on advertising medical services can apply, and following them is the practitioner’s responsibility, not a developer’s. As general principles:

• Do not promise cures or results.
• Do not publish patient photographs, testimonials or case details without proper consent, and check what the rules for your profession allow.
• Do not use “best”, “number one” or comparisons you cannot prove.
• Keep information current. A wrong timing or a retired treatment costs trust.
• Say plainly that a website does not replace consultation.

Booking and patient data

Start with a phone number and WhatsApp. Online booking, patient portals and record systems are separate work and carry data-protection responsibilities; see appointment booking on a website and connecting enquiries to a CRM or sheet. Be careful about what patients type into a form: ask for the minimum, and do not ask for medical history in a general enquiry form. Test your contact route regularly; why your contact form is not working shows how.

Design that suits patients

• Large, readable text and strong contrast. Many patients are older.
• Simple layouts that work on a small phone.
• No pop-ups over the page.
• Accessible markup, so people using screen readers can use it. See accessible, responsive websites.

Size and cost

A single clinic can be described in a small number of pages; a hospital or a group with many specialities needs more, each page checked by the relevant doctor. That checking, not the building, is often the slow part. Essential is ₹19,999 for 20 to 30 pages and is frontend only; the pricing page lists the others. If you would like to talk it through, message or call Harman with what the practice offers and who will approve the content.

Read next

• What pages a business website needsA page earns its place by answering a question a visitor really has. Here is the core set, the pages that depend on your business, and a test for pages you can leave out.
• Appointment booking on a business websiteOnline booking can be a button, an embedded tool or a custom system. They differ hugely in cost and upkeep. Here is how to pick the lightest one that does the job.
• Google Business Profile: who can list a businessWhether your business can appear on Google Maps depends on Google's eligibility rules, not on your website. Here is how to check, with Google's own pages.
• Why your contact form is not workingA form that silently fails costs you customers without telling you. Here is how forms work, why they break, and how to test yours today.
• Accessible, responsive websites: what to ask forTwo promises sit behind almost every website quote: it works on a phone, and it works for people with different abilities. Here is how to check both without being an expert.
• Connecting website enquiries to a CRM or sheetAn enquiry on a website is only useful if it reaches a place you will look. Here are the routes from WhatsApp to a CRM, what each needs, and the trade-offs.

Where this leads

• Packages and pricesThree one-time packages from ₹19,999 to ₹34,999 plus applicable taxes: what each includes, and which costs stay separate.
• Talk to HarmanCall or message on WhatsApp, or build a short brief that opens a WhatsApp message.